Verkkothe aim of this paper is to investigate how social media use (smu) affects the entrepreneurial orientation (eo) and entrepreneurial opportunities (eop). Verkkothe emergence of social media has birthed a new generation of entrepreneurs who are utilizing the platforms to build thriving businesses, invest in. Verkko“social media listening is the key that unlocks the doors to empathy, information and swift response, reminding us that, even in the virtual space, we can.

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Verkkowith an estimated 224 million women globally starting or running their own businesses (kelley et al. 2012), there is tremendous opportunity to improve worldwide economic.

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